Mercedes-Benz Sustainability

It’s an iconic film for an iconic luxury brand. Mercedes-Benz has transformed our age-old battle against the wind into a positive partnership for the future, which is a great story to tell. Our aim was to celebrate this historic coming together in an epic way that only Mercedes-Benz could, with an installation created in the Slovenian mountains. All over the world, people will never look at wind turbines the same way again.

At over 120 m high and 70 m wide, this visual statement was an installation created for real in the challenging conditions of the Slovenian mountains, with the emphasis on capturing the story as naturally and as ‘in camera’ as possible.